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Basford Brands launches home décor line

Zaab Homewares will initially focus on supplying retailers with home décor staples such as cushions and throws, with the range of products available set to expand over time.

Zaab Homewares sales and product manager Wayne Mullock says the brand will focus on high quality at reasonable prices and is designed to complement Basford Brands' offer in the window furnishings category.

“Not only will Zaab products look great, they will also be high quality. We have strict quality assurance processes at Basford Brands, with product inspected prior to shipping at our offshore mills and again at our highly sophisticated quality assurance laboratory in Geelong.”

Zaab joins Basford Brands established portfolio of labels, which include Sekers, Maurice Kain, Filigree, Filigree Blinds and Claremont.

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