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Maurice Kain releases chime with forecasts

“Two of the hottest colour directions identified by Colourways for 2013 are called ‘Tundra’ and ‘Sweet Chalk’,” says a Maurice Kain spokesperson. “Tundra’s palette focuses on cool greys and iced blues, with simplicity being the key. The Sweet Chalk trend captures coral shades, purples, ombre and sheers.”

“Maurice Kain’s Armardo fabric fits the Sweet Chalk bill perfectly. A tangerine fabric made of 100 per cent polyester with chintz for lustre, Armardo is leading when it comes to tapping into new season’s brights and 2013 style.”

Maurice Kain general manager, Michelle West, comments: “As one of Australasia’s leading soft furnishing fabric wholesalers, it is imperative that Maurice Kain is privy to all interior fashion trends. Colourways trend forecasts are an important tool in our industry.To know that our fabrics are designed and produced with this in mind means our collections have even more appeal, ultimately leading to happy consumers.”

Originally set up by the Design Institute of Australia (DIA) in 1992, Colourways is an essential industry forum for designers, specifiers, manufacturers and other design industry members. Colourways focuses specifically on the Australian and New Zealand market and delivers colour and trend information that is unique to the local industry. The results are then filtered and analysed and launched in the form of a forecast.

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