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Ricky Richards promotes outdoor mesh range

The Ricky Richards Outlook Collection comprises external mesh sun protection fabrics suitable for all types of outdoor blinds and awnings.

“The Mode, Privacy, Fusion and Design collections range from one per cent to 12 per cent openness factors. The different percentages allow air to circulate through the fabric while providing differing levels of privacy. The fabrics also reduce solar heat gain by up to 99 per cent, which means that they provide sun control and comfort when sitting in outdoor alfresco areas.”

“These dimensionally stable fabrics include wide widths developed to become more economical in the manufacturing process and to decrease the need for seams. In particular, Outlook Mode, Privacy and Fusion are provided in widths up to 320 cm. Ricky Richards carries the 26 colours of Outlook Mode fabric in three different widths: 220 cm, 275 cm and 320 cm. The aim of stocking all colours in all widths is to help reduce manufacturing time and to provide enough stock to meet the market demands for our customers.”

Ricky Richards’ Outlook blinds or awnings can also be digitally or screen printed, helping maximise advertising by printing high impact graphics for branding or decoration.

Ricky Richards has developed a range of marketing material to help raise brand awareness.

“We offer fabric display stands, promotional flyers and modern sample books. Our sample books are valuable sales tools that are practical and functional and reflect the high quality fabric Ricky Richards sells. Our promotional flyers not only advertise the product, they also advertise the printing capabilities and other features that help attract consumers to your finished products. As well as the conventional forms of marketing, we also advertise through various social media platforms. One in particular is YouTube, which helps us to reach a wider audience. Our videos demonstrate the Mode Privacy wind and rain blocking capabilities, ensuring the market that our product meets the required standards.”

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