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Shann rebrands to reflect growth

The company has re-branded to The Shann Group, with divisions such as Shann Window Fabrics and Shann DPM (Digital Print Media) re-badged as sub-brands, and each entity to operate as a separate business unit with its own identity, website and sales team.

Shann Group managing director Martin O'Shannassy commented:

"Our previous name and logo served us well, reflecting our growth into a leading distributor across Australia and New Zealand. Now, as we move towards our 60th anniversary, our new brand identity and logo reflects a new direction for who we are as a company."

The new livery is intended to represent a more modern look “whilst maintaining the integrity of key elements synonymous with Shann, longevity, commitment to service, as well as offices and warehousing across all of Australia and in New Zealand.”

"It was important to evaluate our brand ensuring it was in sync with who we are and our direction for the future,” O'Shannassy said. “The result was to freshen our corporate brand and introduce a dedicated business unit and identity for each of our key areas of Window Fabrics and Digital Print Media."

O'Shannassy confirmed the changes would be filtered across the business over the coming months, as part of an ongoing roll out.

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