SHARE
EMAIL



SEND
spacer

Home > News > Shaw - Selling Australia to the World

Shaw - Selling Australia to the World

Shaw of Australia is adopting a bold strategy on the cusp of a new year distinguished by a market which economists predict will be difficult. Rather than take a conservative stance and cut back on funding projects, the company is committed to significant investment in 2009.

Perhaps the most ambitious project is a 15,000- square-metre manufacturing complex in China, twice the size of its domestic production operation in the Sydney suburb of Marrickville, which will continue to operate.

The first fabric from this facility will be shown at R+T Stuttgart in a strategy designed to build export trade in many markets, including those previously inaccessible due to pricepoints, such as South America, Russia and Eastern Europe. Ambitious plans “Next year will be difficult with the world’s economy. However, we still see opportunities,” says CEO, Bradley Awerbuch. “We understand the economy will be pretty bad and the market will depreciate.

Our aim is to get more market share from a smaller market.” The China facility has been designed to produce a wide range of fabrics across many different price categories.

“We’ve built a state-of-the-art factory from scratch, and we want to introduce world-class standards of quality in everything that we do, in the same way you have the likes of Mercedes and BMW manufacturing in third world countries but producing the same quality that comes out of Europe,” he says.

View the full PDF article below.


View PDF article

email this article to a friend at (email address)


In the last 365 days, others have said (about this article)...

Disclaimer: The views and opinions expressed below belong to the individual/s who posted the messages and not Boston Publishing Pty Ltd. The administrators of this site reserve the right to remove offensive, inappropriate or libellous messages.

Nobody has said anything about this article yet.


Have your say

your name
your company
message subject
message body

Warning!
Be careful what you type... This is a public forum.
Other portal users will be able to read what you have said about this article, and your comments will be attributed to you.
Your name and company will be displayed with your comment.


 

Copyright © Boston Publishing Pty Ltd

spacer
advertisement

Promote your company on Textile Source

home - news - features - companies - source